Cleary brothers get in gear with launch of new vehicle shampoo

Cleary brothers get in gear with launch of new vehicle shampoo

29 July 2020

CROSSGAR brothers Michael and Christopher Cleary have been busy during lockdown and established a new quality car shampoo brand. 

The brothers founded their motor supplies business, Genuine Parts UK (NI), three years ago from their mother’s kitchen table. Last year it was named as Family Business of the Year at the eBay for Business Awards 2019.

The car shampoo, House of Shine, is the first in a number of car cleaning products that the brothers have planned after they spotted a gap in the market for a branded car shampoo.

Over the past three months, they have invested over £20,000 in bringing the product to market. 

Michael said: “Over the past two years Christopher and I have built our automotive parts business via the eBay platform and it’s been hugely rewarding.

“Initially we ran the business in the evenings, but over the past year I’m with the business full-time, focusing all of my energy in growing Genuine Parts UK (NI).”

Christopher said: “For many business owners, the past three months have been an unsettling period but our decision to sell online when we set up the business really helped us to weather the storm and keep our business trading. In fact, we experienced our busiest-ever month in April as the e-commerce boom peaked.

“Lockdown gave us extra time at the weekends and evenings to develop our own-brand offering, and we’re both proud and excited to finally launch House of Shine — a brand that we have huge hopes for.”

The brothers used vacant space at their premises in Crossgar to create dedicated space for House of Shine’, where the product will be available to purchase in 2.5 litre and one litre bottles.  

While the brothers are selling the new shampoo online, they have hopes of finalising a new local retailer soon.

Michael explained: “We have tested and tested this product and believe that it really is the best on the market. Currently we’re selling House of Shine via our established routes. However we’re currently in talks with a major local distributor,” Michael added.